AI Insights · Timothy · April 2025
Top 5 Drawing & Coloring Apps on iOS in New Zealand, Q1 2025
Explore the performance trends of the top drawing and coloring apps in New Zealand on iOS during the first quarter of 2025, with insights from Sensor Tower.
In the first quarter of 2025, the drawing and coloring app category presented notable trends on the iOS platform in New Zealand. According to data from Sensor Tower, here’s a closer look at the top five apps.
Color Pop AI - Coloring Book from MWM saw its weekly revenue peak at around $365 in late March. Download trends fluctuated, with a noticeable spike to 775 downloads in mid-January. Active users experienced a decline, starting from 1.8K in early January and dropping to just over 1K by the end of March.
Color by Number：Coloring Games by Wildlife Studios maintained a consistent revenue flow, peaking at $348 in mid-January. Downloads showed an upward trajectory towards the end of the quarter, reaching 379 downloads in the last week of March. Active users decreased from 2.3K in early January to about 1.4K by the end of the quarter.
Drawing for Kids - Baby Games by Bimi Boo Kids experienced a steady increase in revenue, reaching $288 in the final week of March. Downloads remained relatively stable, with slight variations around the 200 mark. Active user numbers hovered around 700 throughout the quarter.
Disney Coloring World by StoryToys Limited had a mixed performance, with revenue peaking at $307 in early February. Downloads and active users remained low, with downloads peaking at 170 in mid-January and active users staying just above 200.
Adult Coloring Book - Pigment from Pixite Inc. showed a steady revenue trend, with a peak of $200 in late January. Downloads were consistent, averaging around 200 weekly, while active users gradually increased from 181 to 206 over the quarter.
These insights provide a snapshot of the performance dynamics within the drawing and coloring app category in New Zealand. For more detailed analysis and data, visit Sensor Tower.
